Crocs Set to Acquire Heydude Footwear Brand for $2.5 Billion – Sourcing Journal


Crocs Inc. is expanding its presence in the casual market through a $2.5 billion acquisition of privately-held label Heydude. The planned transaction, expected to close in the first quarter of 2022, isn’t Crocs’ first deal, but it is its largest to date. Executives at the company believe the move is in-line with current consumer…

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