Under Armour Celebrates Steph Curry Record With NFT Sneakers – Sourcing Journal

Under Armour celebrated basketball icon Steph Curry’s record-breaking 2,974th three-pointer by releasing its first-ever NFT collection Tuesday. With each of the 2,974 Genesis Curry Flow tokens priced at $333, the sold-out drop was worth just under $1 million. According to Under Armour, 100 percent of the net revenue—approximately 80 percent of the retail purchase price…

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