Genesco Acquires Rights to Sell Etonic Sneakers in North America – Sourcing Journal


The owner of Journeys and Johnston & Murphy has added another brand to its roster. Nashville, Tenn.-based Genesco announced a new three-year licensing agreement with athletic lifestyle brand Etonic, becoming its exclusive North American footwear licensee. The partners will launch their first line of product together in fall 2022 at sports and shoe specialty stores…

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