Puma Taps Into Star Power of Pop Singer Dua Lipa, Lewis Hamilton – Sourcing Journal


Puma is once again channeling ‘90s nostalgia—this time for its first product collaboration with the “Levitating” singer Dua Lipa. Dropping Saturday, the four-piece capsule of apparel and footwear will act as a “tease” of what’s to come next year, when a full collection is released, Puma said. The collection will feature a new logo that…

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