How Darn Tough Vermont Builds Accurate Shopper Profiles – Sourcing Journal

Success Story is a Sourcing Journal feature highlighting innovative solutions across all areas of the supply chain. When Darn Tough Vermont first launched its direct-to-consumer website in November 2016, it was clear that the sock manufacturer had plenty to learn about e-commerce and direct sales. But it wasn’t until the Covid-19 pandemic, when the brand…

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