Adidas Unveils NFT Strategy as it Heads ‘Into the Metaverse’ – Sourcing Journal

Adidas lifted the veil on its metaverse ambitions in a major way Thursday. The footwear giant has been hinting for weeks that something big was in the pipeline. A little less than a month ago, it launched a POAP—a Proof of Attendance Protocol is a digital token that can be distributed as a way to…

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