Reebok Parent ABG Inks New Deal With India’s Aditya Birla Fashion – Sourcing Journal


Reebok has a new partner in a fast-growing consumer market. On Tuesday, Aditya Birla Fashion and Retail Ltd. (ABFRL) announced a long-term licensing agreement with Authentic Brands Group to sell Reebok apparel and footwear in branded retail stores and e-commerce sites serving India, Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam….

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