Nike Ramps Up Metaverse Ambitions With RTFKT Acquisition – Sourcing Journal

Nike has added a virtual-first art collective to its family of brands. The company, which less than two months ago made headlines for filing a series of trademark applications for virtual footwear and apparel, announced Monday it had bought RTFKT, a less than two-year-old company that has centered its work around NFT fashion. Nike said…

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