Best Black Friday Shoe Deals 2021 – 27 Sneaker Sales You Can Shop Now – Footwear News

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For over the past decade, Black Friday has remained the biggest shopping day of the year.

Held annually the Friday after Thanksgiving, Black Friday represents the official countdown to Christmas, Hanukkah and Kwanzaa, when gift giving is in full effect. Retailers entice their customers with big savings to kick off the holiday season.

This year, the holy grail of shopping days is Friday, Nov. 26, and there will be tons of Black Friday shoe and sneaker deals to take advantage of in 2021.

Is it worth shopping Black Friday shoe and sneaker sales?

In a word, yes. With Black Friday so widespread among retailers, almost all shoe and sneaker companies offer their best deals of the year.

It’s the perfect time to replace any of your worn-out, go-to styles, like your best Nike shoes and best Adidas sneakers, as well as to outfit your entire family for the holidays.

Does Mom need some of the most comfortable sneakers for women or would she love some of the best walking shoes for women? Would Dad appreciate a pair of the most comfortable men’s shoes or the best workout shoes for any gym session? What about kicks for the nieces and nephews?

This holiday shopping extravaganza is your chance to get all your holiday shopping done at a fraction of the regular retail price, thanks to the best Black Friday shoes and sneaker deals.

What type of shoes and sneaker deals can I expect to see this Black Friday?

For Black Friday, expect to nab styles at least 20% off, with certain retailers offering up to 80% off select styles.

You’ll find the top men’s walking shoes up to 50% off at Nike, Puma and Footlocker, as well as some of the best tennis women’s tennis shoes and cross-training shoes anywhere from 25% to 80% off at Dick’s Sporting Goods, Amazon and Nordstrom.

In fact, some companies like Nordstrom have already kicked off their deals early, so you can save big now through Black Friday. Keep in mind you won’t want to wait until Nov. 26 to start shopping these deals, as the best items are sure to go first and restocks/new sale products being released on the day aren’t guaranteed.

Deals aren’t limited to sneakers, though there’s no better time to get a jump on those January resolutions. Black Friday is also the perfect opportunity to shop the best loafers for women, slip-resistant men’s work shoes or the best rain boots for women.

Where can I find the best Black Friday shoe deals for 2021?

Thankfully, you don’t have to participate in any in-store stampedes to shop Black Friday.

For shoes in particular, the best deals will be online and include styles in a wider range of sizes than those offered in store — upping your chance of getting the pair you need.

Can’t wait to save big on a fresh pair of sneakers or sleek dress shoes? Below, we’ve highlighted several shoe and sneaker sales to keep an eye on, including great deals to shop now.


Through today, Adidas’ Creator Club members can get exclusive access to early Black Friday deals up to 50% off. We expect this promotion to continue through Black Friday, since offered the same discount on shoes and apparel last year during the shopping event.

And, there already are lots of markdowns on the site, like the classic men’s sneakers below.

CREDIT: Courtesy of Adidas


Get up to 50% off fall styles now on


Amazon’s Epic Daily Deals change daily across all categories on, including shoes. Currently, there’s tons of discounts on women’s and men’s boots. We anticipate to see some of the best Amazon Black Friday shoe deals ever in 2021.

Koolaburra by UGG Women's koola Short Fashion Boot

CREDIT: Courtesy of Amazon

Chinese Laundry

Take 30% off sitewide Nov. 22 through Nov. 26 (some exclusions apply).


Sneaker deals at are limited, with many sizes of the brand’s fan-favorite kicks selling out fast. However, come Black Friday, whichever sneakers are on the sale menu will likely be an additional 25% off. Get them while they’re hot.

Converse Granola Chuck 70

CREDIT: Courtesy of Converse

Dick’s Sporting Goods

Dick’s typically launches its Black Friday deals early, so make your shopping list now. There are lots of men’s and women’s shoes already up to 50% off on the company’s website. Expect to see Black Friday shoe deals on sought-after brands, like Brooks and Nike.


Starting Nov. 24, save up to 40% on over 60 styles, including sleek sneakers on

Finish Line

Boots, sneakers and slippers will be among Finish Line’s Black Friday shoe sale offerings this year. In the meantime, the retailer is offering apparel up to 40% off on a range of styles.

Foot Locker

Last year, offered 20% off all orders of $49 or more sitewide, including on full-priced styles. As Black Friday gets closer, the retailer will likely release a code to reap savings online, so start scoping out your favorite styles now. (We like these Puma sneakers for men.)

Puma RS X Men's Sneaker

CREDIT: Courtesy of Foot Locker

Kat Maconie

Take 30% off your order with code TOPSECRET30 on Newsletter subscribers get early access to the deal starting Nov. 17, while promotion is open to the public Nov. 22 through Nov. 28.


Expect 15% off in-store and online at Kohl’s per last year’s Black Friday deals. The more you buy, the more the savings will add up. While you wait, the retailer is currently offering 15% off select styles when you use code SHOP15 at checkout.


Macy’s early Black Friday deals are on, with savings for the whole family. Alongside apparel, kitchen and home items, there are a handful of shoes styles marked down up to 70% off, including cozy INC slippers for women and Columbia Hiking boots for men.

inc slippers

CREDIT: Courtesy of Macy’s

M. Gemi

from Nov. 24 through Nov. 29, get 20% off excluding sale.

New Balance

Through Nov. 17, get 30% off select clothing styles. Last year, New Balance’s Black Friday deals included a 25% discount on all orders at checkout.


Nike has low-key kicked off an early Black Friday sale where you can save up to 40% off right now before Cyber week. In years past, Nike dropped promo codes that offered up to 25% off everything on the site — including newly launched styles and classics — with an extra 30% off clearance items.

Nike Air Zoom SuperRep 2 Sneakers

CREDIT: Courtesy of Nike


Nordstrom’s Black Friday deals have already started, with up to 40% off thousands of styles. We’e currently eyeing some marked down footwear styles like Adidas running shoes, staple Marc Jacobs boots. and cozy Teva slides.

Tevas Ember Suede Convertible Slip-On Sneaker

CREDIT: Courtesy of Nordstrom

Old Navy

Right now, get 50% off storewide. We expect this deal to extend into Black Friday and Cyber Week, as it did last year.


Through Nov. 18, get an additional 30% off markdowns on


On Nov. 26, get up to 65% select styles on as well as an extra 20% off sale items come Cyber Monday.


Now through Nov. 29, get up to 75% off on and use BLACKFRI at checkout to score 10% off orders of $29 or more, 15% off orders of $69 or more and 20%. off orders of $169 or more.

Sarah Flint

From Nov. 21 to Nov. 29 on, save $50 on one pair of shoes, $100 off two pairs, $150 off three pairs and $200 off four pairs of shoes. Come Nov. 29, all accessories will be 20% off.


There’s always a deal to be had at, with fall boots for women currently starting at $29.99. Post-Turkey Day, various shoe styles should be 30% off for Black Friday.

Target Women's Erin Lace-Up Combat Boot

CREDIT: Courtesy of Target


Enjoy 35% off sitewide for Toms’ Black Friday sale, happening now.

Under Armour

Under Armour Outlet has tons of apparel and shoes on sale on. Last year, special styles were added to an existing 30% off sale selection on the actual Black Friday holiday.


Walmart is already offering shoppers a sneak peak at its Black Friday both in-store and online. We spotted staple women’s boots and slippers discounted to just $15.


Boots, loafers, flat, sneakers, high heels, and more will be discounted for Black Friday on Already, there are deals on cult-favorite brands, like Crocs and Hoka One One.

& Other Stories

Get ready to stock up on cute cardigans and loafers courtesy of & Other Stories‘ Black Friday Sale, which is set to include at least 20% sitewide like in year’s past.

& Other Stories croc boots

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